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Everything is Food…

Meet Joshua

Joshua Rosenthal Initial

Joshua Rosenthal is an author, wellness visionary, and philanthropist dedicated to transforming how people think about health, healing, and empowerment.

As the founder of the Institute for Integrative Nutrition (IIN), Joshua helped bring holistic health and coaching into the mainstream—training hundreds of thousands of wellness professionals worldwide and redefining how we approach nutrition, personal growth, and lifestyle medicine.

His bestselling books—including Integrative Nutrition: A Whole-Life Approach to Health and Happiness—have shaped the global conversation around mind-body wellness. His more recent work, Heal the Healer, is a compassionate survival guide for wellness workers  and caregivers facing chronic stress, exhaustion, and undervaluation. His newest release, Hustle  from the Heart, is a roadmap for healers, feelers, and sensitive entrepreneurs who want to build meaningful, sustainable businesses without burning out or betraying their values.

Today, Joshua’s work extends beyond education and publishing. He co-founded Knew Health, a pioneering medical cost-sharing community and alternative to traditional health insurance, designed specifically for wellness-conscious individuals. He also advises and invests in mission-driven startups that align with his commitment to healthy living, longevity, and collective happiness and wellbeing.

A lifelong advocate for spiritual growth and systemic change, Joshua continues to support coaches, healers, and entrepreneurs in building purposeful, profitable ventures that uplift both individuals and communities.