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Everything is Food…

Meet Joshua

Joshua Rosenthal Initial

Joshua Rosenthal is an author, wellness visionary, and philanthropist dedicated to transforming how people think about health, healing, and empowerment.

As the founder of the Institute for Integrative Nutrition (IIN), Joshua helped bring holistic health and coaching into the mainstream—training hundreds of thousands of wellness professionals worldwide and redefining how we approach nutrition, personal growth, and lifestyle medicine.

His bestselling books—including Integrative Nutrition: A Whole-Life Approach to Health and Happiness—have shaped the global conversation around mind-body wellness. His more recent work, Heal the Healer, is a compassionate survival guide for wellness workers and caregivers facing chronic stress, exhaustion, and undervaluation. His newest release, Hustle from the Heart, is a roadmap for healers, feelers, and sensitive entrepreneurs who want to build meaningful, sustainable businesses without burning out or betraying their values.

Today, Joshua’s work extends beyond education and publishing. He co-founded Knew Health, a pioneering medical cost-sharing community and alternative to traditional health insurance, designed specifically for wellness-conscious individuals. He also advises and invests in mission-driven startups that align with his commitment to healthy living, longevity, and collective happiness and wellbeing.

About Background Image

A lifelong advocate for spiritual growth and systemic change, Joshua continues to support coaches, healers, and entrepreneurs in building purposeful, profitable ventures that uplift both individuals and communities.”

Author and Philanthropist

Passionate about philanthropy, I am involved in projects worldwide centering on principles of freedom, justice, and empowerment for disadvantaged groups.

I am the author of seven books, including the bestselling Integrative Nutrition:
A Whole-Life Approach to Health and Happiness.

My upcoming book, Heal the Healer, addresses the burnout epidemic facing many healers and caregivers today. In my journey, I noticed wellness professionals feeling increasingly exhausted, overworked, and overwhelmed. This begs the question: Who is healing the healer?

I realized that for helpers like me to keep impacting lives, there must be a shift—we must make healing ourselves a priority too. Heal the Healer is a guide for wellness professionals and caregivers who are ready to optimize their giving potential by first healing themselves.